Case Studies

  • Lenovo :  ThinkCIO

    Lenovo : ThinkCIO

    Lenovo Data Centre Group (DCG) is Lenovo’s enterprise division that focuses on next-generation data centre solutions (hardware and software). They are a relatively new player in the market, but have ambitions of becoming “#1 in the data centre space,”

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  • Dimension Data Content-driven Integrated Marketing

    Dimension Data Content-driven Integrated

    Global technology solution providers like Dimension Data are in a race to pull ahead in an increasingly chaotic IT landscape. B2B prospects are in greater control of the purchasing process

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  • Cisco : Partner Central Marketing

    Cisco : Partner Central Marketing

    The power of video storytelling, tailored for specific personas, helped Cisco demystify its partner portal and drive sign-ups.

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  • Cisco : SalesConnect

    Cisco : SalesConnect

    Give an app a home and it will flourish. How owned media drove awareness and adoption for Cisco's new sales enablement app.

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  • Dimension Data : Enterprise Cloud Asia

    Dimension Data : Enterprise Cloud Asia

    Agnostic content marketing and a 'social selling' approach enabled Dimension Data to garner high-quality leads.

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  • HGST : Social Marketing

    HGST : Social Marketing

    Facebook marketing done right helped HGST build a community of loyal, engaged fans for their G-Technology brand.

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  • CyberSource : Pulse Survey

    CyberSource : Pulse Survey

    A survey with a difference. Adding real-time industry benchmarking drove high-quality lead generation for CyberSource.

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  • Cisco : Connected Learning Infographic

    Cisco : Connected Learning Infographic

    A picture tells a thousand slides. How an infographic solved the problem of explaining Cisco's brilliant new solution at a glance.

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  • HP Networking : Making-of Video

    HP Networking : Making-of Video

    Going behind the scenes at HP's product 'torture chamber' helped reinforce the value of the ProCurve lifetime warranty.

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  • Cisco : SMB Success Story

    Cisco : SMB Success Story

    Nobody tells stories better than customers. A video case study series helped establish Cisco as a premier SMB IT provider.

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  • Cisco : Collaboration Solution Showcase

    Cisco : Collaboration Solution Showcase

    Cisco Systems wanted to reach out to a broader audience in the Asia Pacific region with their updated slate of collaboration solutions. Besides the traditional marketing channels like eDMs and web advertising, they wished to explore other means that could…

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  • StarHub : Solutions for SMB

    StarHub : Solutions for SMB

    A data-driven conversion and media strategy helped StarHub achieve great results in its monthly lead generation campaigns.

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