To communicate the vision of a connected lifestyle. When many of the solutions and scenarios are yet to be realized in real life, how can Cisco show the potential of a connected life?
We used 3D to render a world where the network becomes the foundation of a connected lifestyle. 3D allows us to produce highly realistic, yet futuristic renditions of a vision, not too far in the future. The flexibility that the 3D medium affords helps overcome the logistical difficulties of filming solutions that are not yet fully realized. It gives Cisco the ability to feature and highlight how the network can transform the way people live, work, play and travel. The production uses 25 frames-per-second high resolution 3D-animated video and voiceover narration to paint the vision the connected lifestyle.
The videos are used as conversation starters to excite audiences and prospects with a compelling vision. Showing how the network can come into play in common real-life situations gives its viewers a tangible idea of what the future will look like when everything's connected to the network.