Lead Generation and Nurturing

Engage, persuade and convince prospects on their way to being sales-ready prospects through a content-focused approach and metrics-driven media planning that optimise - and account for - every dollar spent, and net you just the right kind of leads.

MARKETING AUTOMATION

Marketing Automation

We employ enterprise-grade yet cost-effective platforms to streamline, automate and measure marketing tasks and workflows to help you handle prospect and customer interactions with more speed and customisation.

Orchestrate all your inbound and outbound goal-oriented marketing activities through personalised user experiences that help you be more effective and efficient in improving sales funnel conversions.

Media Planning

Working with leading digital media platforms in Search (Google, Yahoo), Social (LinkedIn, Facebook, Twitter), and Publishers such as TechTarget, Questex, Executive Networks, IDG, Singapore Press Holdings and more, we optimise for reach, conversion and lowered cost of acquisition using a robust metrics framework and monitoring tools.

Account-based Marketing

Identify and target the accounts you value most. Then attract, engage, convert and measure progress against customers and prospects. The result? Sales and marketing - aligned. Strategies - focused. Measurements - holistic and precise.

Our account-based marketing approach guides you from account selection and analysis; the workflow including communication blueprints, touch-point maps, and lead scoring; account-specific messaging and content audit and creation - through to activation, outreach and nurturing.

This infographic on account-based marketing tells you more.

PRIORITY LANE

Advance Customer Engagement (ACE) with IDC

Secure relevant leads through highly-trusted, locally relevant content shaped by regional analysts. Target them with precision through industry focused databases from market leaders that allow for fine segmentation.

We help you boost campaign efficacy and ensure larger, more consistent sales opportunities. You also work with a single point of contact, for simplified project management and greater efficiency.