Lead Generation and Nurturing

Engage, persuade and convince prospects on their way to being sales-ready prospects through a content-focused approach and metrics-driven media planning that optimise - and account for - every dollar spent, and net you just the right kind of leads.

MARKETING AUTOMATION

Marketing Automation

We employ enterprise-grade yet cost-effective platforms to streamline, automate and measure marketing tasks and workflows to help you handle prospect and customer interactions with more speed and customisation.

Orchestrate all your inbound and outbound goal-oriented marketing activities through personalised user experiences that help you be more effective and efficient in improving sales funnel conversions.

PRIORITY LANE

Priority Lane

Delivers high-potential leads for priority follow-up by sales teams, through better analysis of lead behaviour. No more wasted sales conversations.

Using prospects’ responses towards outreach tactics, gated and ungated content, behaviour on-site and other related factors, we draw a composite sketch for your sales teams to focus on those with greater buying propensity.

Deep Dive

Deep Dive

Get smarter signals of your lead's needs for more intelligent sales engagements.

Using visually compelling surveys with instant benchmarking and personalised recommendations, we help identify sales qualified prospects who’d be ready to engage with your sales teams.

Media Planning

Media Planning

Working with leading digital media platforms in Search (Google, Yahoo), Social (LinkedIn, Facebook, Twitter), and Publishers such as TechTarget, Questex, Executive Networks, IDG, Singapore Press Holdings and more, we optimise for reach, conversion and lowered cost of acquisition using a robust metrics framework and monitoring tools.

Account Based Marketing

Account-based Marketing

Identify and target the accounts you value most. Then attract, engage, convert and measure progress against customers and prospects. The result? Sales and marketing - aligned. Strategies - focused. Measurements - holistic and precise.

Our account-based marketing approach guides you from account selection and analysis; the workflow including communication blueprints, touch-point maps, and lead scoring; account-specific messaging and content audit and creation - through to activation, outreach and nurturing.

This infographic on account-based marketing tells you more.

Leadscape with IDC

Advance Customer Engagement (ACE) with IDC

Accelerate leads towards sales qualification using a selection of premium IDC strategic content that help businesses take a long term view without sacrificing short term gains.

Generating quality content takes time. With premium content from IDC such as DecisionScape, MaturityScape, etc. we help you launch lead generation and nurturing campaigns in no time, supported by enticing creatives, marketing automation and a robust analytics framework.