Strategy Consulting

Even class-leading solutions need a planned and focused approach to gain traction among existing and prospective customers. We can help.

GO-TO-MARKET PROGRAMS

Go-to-Market Programs

Frameworks and roadmaps to help you go to market with clarity, impact and insight. Getting the word out is half the job done. We help give your solution impetus in adoption among its target audience through a carefully chosen mix of content, creative and media outreach.

PROSPECT AND COMPETITIVE ANALYSIS

Prospect and Competitive Analysis

Data-driven recommendations to help you know how best to interest your prospects, what to pitch against the competition and keep them guessing.

We analyse and segment prospects by criteria validated through your sales and marketing teams, and suggest key pathways to employ in driving consideration towards your solutions.

MEDIA PLANNING

Media Planning

Deliver an optimal mix of online media platforms (CPC, CPM, lead acquisition) where your message can take flight and generate leads that truly matter to your business.

We work with the leading media platforms, including but not limited to search (Google, Yahoo), social (LinkedIn, Facebook, Twitter), and publishers such as TechTarget, Questex, Executive Networks, IDG, Singapore Press Holdings, and more.

SOCIAL MEDIA MARKETING

Social Media Marketing

Content tailored for sharing and syndication. Campaigns that engage directly with customers and prospects, optimised for metrics that contribute to marketing pipeline.

We help spur social conversations by managing regular updates, monitoring reactions, and influencer marketing; and accelerate engagement with contests.