The Leader’s Perspective Masterclass
Successful lead generation and nurturing for B2B technology organisations in APAC

Register your interest in the Leader’s Perspective Masterclass. Learn how you can

  • Fill the sales pipeline with qualified leads using digital marketing
  • Harness the power of content marketing
  • Nurture your leads via marketing automation
  • Create highly effective digital media plans
  • Optimise sales enablement and partner marketing
  • Leverage digital marketing metrics and analytics

Register your interest to join our complimentary Masterclass. Limited seats available.

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MasterClass Details


Traditional marketing techniques no longer work. The marketing funnel is lying on its side, dead or dying. Nothing makes sense anymore. That makes your job as a B2B technology marketing leader much more difficult than it should be.

To make matters worse, your customers are changing. They no longer follow predictable, or linear purchasing processes. Their journey to buy from you is becoming incredibly complex—frustrating for them, and for you.

The good news? You’re already in the perfect position to change that. All you need is the Leader’s Perspective.



Date and time:

To be confirmed


Venue:

To be confirmed

Speaker

Leader’s Perspective from Anol Bhattacharya
GetIT Comms CEO


Anol has over 18 years of experience in consulting hi-tech and telco clients in the field of B2B marketing strategy.

He is a regular columnist in various print and online newspapers, such as Business Times, Straits Times, Marketing Interactive, Asia One, MIS Asia, and CIO Asia, and is the editor-in-chief of B2Bento.com.

Anol has given keynote addresses, and been a panellist, at BMA (Chicago), Canalys, SES (Hong Kong and Singapore), Click Asia Summit (Mumbai), AdTech (Singapore), SiTF Workshops, etc...

Agenda

9am – 10.45am

B2B landscape and purchase patterns

Discovery and strategy
  • Persona identification and prioritisation
  • Buyer’s Journey - JTBD method
  • Targeted Propositions
  • Blue Ocean Canvas for Marketing

10.45am – 11am

Refreshments


11am – 12.30pm

Content strategy

  • Content Audit
  • Content Tonality
  • Brand Content Vs Category Content
  • Content Formats
  • Content Ideation

Inbound and Outbound Outreach

  • SEO and SEM
  • EMail Marketing
  • Digital Advertisement
  • Social Advertisement
  • Retargeting and Programmatic advertisement

12.30pm – 1.30pm

Lunch + networking


1.30pm – 3pm

Lead nurturing and marketing automation

  • Content Audit
  • Content Tonality
  • Brand Content Vs Category Content
  • Content Formats
  • Content Ideation

Analytics, KPI and measurements

  • Using Google Analytics and Dashboard

3pm – 3.15pm

Refreshments


3.15pm – 5pm

Account-based marketing

  • Is ABM right for you?
  • Tools and Strategies

Q&A

Clients that love our digital marketing solutions

Clients