Custom B2B Tech Marketing MasterclassSuccessful lead generation and nurturing for B2B technology organisations in APAC
With our custom B2B Tech Marketing Masterclass, your marketing team can learn how to:
- Fill the sales pipeline with qualified leads using digital marketing
- Harness the power of content marketing
- Nurture your leads via marketing automation
- Create highly effective digital media plans
- Optimise sales enablement and partner marketing
- Leverage digital marketing metrics and analytics
Talk to us. Find out how you conduct your own B2B Tech Marketing Masterclass at any premise, and at your convenience.
Traditional technology marketing techniques no longer work. The marketing funnel is lying on its side. Your customers are changing, and are no longer following predictable, or linear purchasing processes.
This new state is making your job as a B2B technology marketing leader much more frustrating and difficult than it should be. The good news? You’re already in the perfect position to change that with our custom digital marketing masterclass.
Leader’s Perspective from Anol Bhattacharya
GetIT Comms CEO
Anol has over 18 years of experience in consulting hi-tech and telco clients in the field of B2B marketing strategy.
He is a regular columnist in various print and online newspapers, such as Business Times, Straits Times, Marketing Interactive, Asia One, MIS Asia, and CIO Asia, and is the editor-in-chief of B2Bento.com.
Anol has given keynote addresses, and been a panellist, at BMA (Chicago), Canalys, SES (Hong Kong and Singapore), Click Asia Summit (Mumbai), AdTech (Singapore), SiTF Workshops, etc...
The aha moment that I’ve gotten from the Masterclass is definitely on content… [and] is definitely one aspect I would tackle first.
All the topics covered are very good learning…it’s good to have a bit of a refresher.
One of the key insights is that you can optimise all you want on social media, it doesn’t impact your rankings on Google.
The exercises that we did here today…, helped us share ideas, what we’ve done [before], and what makes sense for us to do next.